Inspired by the stunning coral that has naturally formed in the shape of a love heart off the Whitsundays in the Great Barrier Reef, QLD
Heart Reef is a special design as we took our community up in a door-less Heli-flight via social media. We spent 2 hours in the air exploring the incredible reef, sea life and patterns that had formed in the ocean of the Great Barrier Reef.
Once we landed we shared more photos and videos and asked our customers for their help in designing this towel with us. All images were put to a vote, with Heart Reef the clear winner. We then took our tribe through digital mock-ups, sampling, feedback, changes, more samples, and finally – our stunning Heart Reef.
We couldn’t be more excited to bring you a design made by love from all of us.